Hi, I am a freelance brand designer and creative lead, partnering with clients and collaborating with agencies to create thoughtfully crafted work.

Partnering with clients. Collaborating with agencies.

I am a brand designer and creative lead, with over 15 years of experience, specializing in shaping brands through strategic creative thinking and visual design craft. With a focus on strong conceptual ideas, holistic thinking and collaborative partnerships, that transform narratives into distinctive, adaptable designs.

Previous experience collaborating with creative agencies; Neworld, Dynamo, Originate, RichardsDee, Red Dog and The Tenth Man. As a freelance designer, agencies include; RichardsDee, ZeroG, Pepsico, Faction Collective, Neworld, Red Dog and XDS Brand.

→ Selected Clients

Factory XChange
B&A
TerraPlex
IOD
Floretry
GainFx
McWilliam Bags
FuturEnergy
Beara Bitters
Eir
Tank & Skinnys
Certa
NYCI
GoMoWorld
Dublin Design Institute
Orbidal
UL

→ Awards & Recognition
→ Services
  • Brand Identity
  • Branding Systems
  • Brand Guidelines
  • Strategy / Naming
  • Print & Packaging
  • Web Design
  • Art Direction
  • Illustration
  • Photography Art Direction
  • Wayfinding & Signage
  • Editorial Design
→ Experience
  • WorkbyAl / Jul’23 – Present
  • The Tenth Man / May’22 – Jun’23
  • Red Dog / Jan’18 – May’22
  • RichardsDee / Oct’17 – Dec’17
  • Dynamo / DD / Nov’16 – Aug’17
  • Dynamo / Sep’11 – Nov’16
  • Originate / Apr’11 – Aug’11
  • Neworld/ Feb’08 – Feb’11

Hire me

hi@workbyal.com +353(0)86 332 9099
LinkedIn Instagram
Inchera/Branding & Strategy
Inchera/Branding & Strategy
Inchera/Branding & Strategy
Inchera/Branding & Strategy
C&Co./Branding
C&Co./Branding
C&Co./Branding
C&Co./Branding
Plant-It WOW/Packaging
Plant-It WOW/Packaging
Plant-It WOW/Packaging
Floretry/Branding
Floretry/Branding
Floretry/Branding
Floretry/Branding
FactoryXChange/Branding/@RichardsDee
FactoryXChange/Branding/@RichardsDee
FactoryXChange/Branding/@RichardsDee
FactoryXChange/Branding/@RichardsDee
B&A/Branding/@Red Dog
B&A/Branding/@Red Dog
B&A/Branding/@Red Dog
Terraplex/Branding/@RichardsDee
Terraplex/Branding/@RichardsDee
Terraplex/Branding/@RichardsDee
Terraplex/Branding/@RichardsDee
IOD/Branding/@RichardsDee
KatieYogini/Branding
KatieYogini/Branding
GainFX/Branding
GainFX/Branding
McWilliam/Branding/@Faction
Tank&Skinny's/Branding/@Red Dog
Tank&Skinny's/Branding/@Red Dog
GoMoWorld/Branding/@Tenth Man
GoMoWorld/Branding/@TheTenthMan
GoMoWorld/Branding/@TheTenthMan
DDI/Branding/@Red Dog
Beara Bitters/Packaging/@Red Dog
Beara Bitters/Packaging/@Red Dog
Beara Bitters/Packaging/@Red Dog
Certa/Art Direction/@The Tenth Man
Certa/Branding/@TheTenthMan
Orbidal/Branding/@Red Dog
Orbidal/Branding/@Red Dog
Orbidal/Branding/@Red Dog
Orbidal/Branding/@Red Dog
Orbidal/Branding/@Red Dog
FutrurEnergy/Branding/@Red Dog
FuturEnergy/Branding/@Red Dog
FutruEnergy/Branding/@Red Dog
FuturEnergy/Branding/@Red Dog
UL/Branding/@Red Dog
UL/Branding/@Red Dog
N-Pro/Branding/@Dynamo
N-Pro/Branding/@Dynamo
NYCI/Branding/@Red Dog
NYCI/Branding/@Red Dog
NYCI/Branding/@Red Dog
NYCI/Branding/@Red Dog
Arcol/Branding/@Red Dog
Pavilion/Branding/@Red Dog
Pavilion/Branding/@Red Dog
NuriPodzz/Packaging/@Dynamo
Eir/Store Rollout/@Dynamo
Eir/Store Rollout/@Dynamo
EirSport/Branding/@Dynamo
Eir/Store Rollout/@Dynamo